In a rapidly escalating tech dispute, Apple has firmly rejected Elon Musk’s allegations that the App Store favors OpenAI’s ChatGPT over rival AI apps like xAI’s Grok. Musk, who leads both X and xAI, branded the situation an “unequivocal antitrust violation” and threatened immediate legal action. Apple responded with a statement emphasizing the impartial design of its platform.
Musk’s Allegations: Anti-Competitive App Store Favoritism
Musk contended that Apple’s App Store structure renders it nearly impossible for any AI company besides OpenAI to reach the #1 spot in rankings. He implied that this preference amounted to antitrust misconduct, arguing that other high-performing apps (like his own Grok) were unfairly blocked from top visibility.
Apple’s Rebuttal: Fair, Objective, and Transparent
Apple quickly pushed back, asserting through spokespeople that its App Store is “designed to be fair and free of bias.” The company explained that app rankings result from a combination of metrics, including chart performance, algorithmic recommendations, and expertly curated lists, each derived from objective criteria aimed at promoting “safe discovery” for users and equitable exposure for developers.
Context: The Broader AI Rivalry

This clash is more than a dispute over app rankings; it’s another episode in the ongoing feud between Musk and Sam Altman, CEO of OpenAI. Once co-founders, the two have since diverged, with Musk founding xAI in 2023 to directly compete with OpenAI. Their rivalry has already manifested in lawsuits, heated social media exchanges, and public barbs.
Apple’s Broader Challenges and Regulatory Pressure
Apple’s App Store policies have long been under scrutiny. The company currently faces antitrust investigations and court rulings around the globe—including the EU’s substantial fine and the U.S. DOJ’s challenges. This ongoing dispute with Musk adds another twist to an already tense regulatory landscape.
Meanwhile, the markets remain watchful. Tesla shares, somewhat tangentially, rose slightly amid the tension, but Apple’s stock continues to face pressure from AI worries, tariffs, and regulatory scrutiny.