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Factory Sales Down 0.9 Per Cent, Clouding Canada’s Industrial Tech Outlook

by Onyinye Moyosore
July 18, 2025
in AI, Industrial Tech, Market trends, Tech Policy in Canada
Reading Time: 2 mins read
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Canadian manufacturing lost momentum in May 2025. Statistics Canada reports that factory sales fell 90 per cent to 68.7 billion dollars, the weakest result since January 2022. Petroleum and coal products led the decline after scheduled refinery shutdowns, while machinery sales slipped, erasing hopes for a spring rebound. Because machinery orders often foreshadow wider capital-equipment budgets, the pull-back raises questions for firms that build or supply automation, robotics and industrial software.

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Why Machinery Weakness Is a Red Flag

Inventories rose 0.7 per cent and new orders stalled. Unfilled orders dipped 0.4 per cent, another sign of subdued demand. Analysts had pencilled in a 1.3 per cent decline, so the headline number beat expectations, yet the mix is still troubling. Machinery weakness suggests companies are delaying upgrades that would normally drive spending on robots, sensors and AI-powered quality control.

OECD figures show that in the first quarter of 2025, capital spending on factory automation rose 3 per cent in Germany and 2.5 per cent in the United States. Canada risks losing ground if its own capital budgets tighten now. Added uncertainty stems from proposed United States tariffs on non-USMCA imports, volatile energy prices and cooling domestic demand. Ottawa’s industrial-digital grant stream is live, but measurable uptake remains limited.

Signals Tech Investors Should Track

The next quarterly releases will reveal whether May was a blip or the start of a longer slide. Key indicators include:

  • Machinery orders – a sustained slump would confirm caution on capital projects.
  • Industrial-tech bookings – watch order pipelines for robotics, IoT and automation vendors.
  • Government stimulus – any accelerated tax credits for equipment purchases could quickly flip sentiment.

If machinery sales continue to sag, Canada’s Industry 4.0 timeline could stretch, rippling through start-up funding and productivity metrics. Venture investors in Waterloo and Montréal report lengthening sales-cycle assumptions and trimming revenue forecasts for the second half of 2025.

The Bottom Line

Falling factory sales are not yet a crisis, but they flash yellow for industrial-tech investors. Canada’s competitiveness in advanced manufacturing depends on steady equipment renewal. A pause now could widen the gap with faster-moving peers. The next two or three data prints will reveal whether manufacturers regain confidence or keep their wallets closed—and whether Canada’s automation ambitions stay on track.

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